To spread the word about the dangers of texting while driving, AT&T created the “It Can Wait” campaign, designed to have drivers across the country, especially teens, pledge to never text while driving. Every year, countless victims are seriously injured or killed from these extremely dangerous distracted driving accidents. According to AT&T, texting drivers are 23 times more likely to be involved in a car crash.
Visitors to www.itcanwait.org can learn more about the dangers of texting while driving and pledge to never take such actions. Additionally, the “It Can Wait” campaign will be holding No Text on Board Pledge Day on September 19, where people across the nation can make a lifelong pledge to never text and drive. Site visitors can learn more about the dangers and effects of texting while driving, learn more about new preventative technology, and freely download the AT&T DriveMode app for their smartphone, which let’s those texting know that you are currently driving in order to prevent distractions.
To help spread the word and provide an intimate look at the devastating effects of text-related car crashes, AT&T has created a short documentary called “The Last Text” following the lives of those affected by such accidents, available to view below.
Be warned, the content and discussions in this video may be disturbing to some.